Pee in the shower! Save the Atlantic rainforest!
A Brazilian environmental group SOS Mata Atlantica has launched a campaign to encourage the country’s residents to pee in the shower to save water. They say that by peeing in the shower, each household will flush the toilet at least 1 less time each day, saving a whopping 1,157 gallons of water each year per household! Urine is sterile, so technically, peeing in the shower is harmless (unless someone has a disease that can be transmitted through their pee, such as hepatitis).
The group has even come up with a rather cute video to promote their campaign. The clip features cartoon drawings of people from all walks of life (even an alien!) peeing in the shower and is narrated by children’s voices. The ad ends with the campaign’s tagline: “Pee in the shower! Save the Atlantic rainforest!”
Alongside the video, they also have a fun-looking website for the campaign. Although I can’t understand a word of Portuguese, the website does seem very well-designed.
So remember, the next time you want to save the rainforest, start by peeing in the shower.