Stock Android experience

Ben Duchac writing in Betabeat:

I’d love to see Google somehow mandate the stock Android experience on all phones, or somehow rigorously test all new phones before they could be launched.

Marketing manufacturer/operator-customised phones as 'Android' phones is somewhat misleading, because the user experience of stock Android is so different. I guess a "premium Android experience" certification is necessary for Google to boost user confidence in the Android brand.